Music is a great way to experience unfamiliar places. In a heavily saturated market of subscription boxes, there are very few choices targeted towards people who enjoy music. Panoptic Box is a subscription-based service focused on combining music with travel, with an emphasis on branding, primarily through packaging design. It combines music, receiving gifts, and international culture. The service allows its users to experience new places from the comfort of their homes.
The branding is colorful, and each box is distinct. The logo wordmark is a clean, thick script font that is straightforward, but still captures the fun essence of the brand. The logo’s simplicity allows for it to be used easily in various settings, including print and digital. The boxes for each destination—Ghana, Brazil, and France—have their own experience that adds to the overall design of the packaging. Each box includes selected items that are unique to the destinations, including food, recipes, and jewelry. A set of simple icons represents various elements associated with travel and music, such as luggage, cameras, records, and headphones. This icon set is used in a pattern on the exterior of the boxes. The interior of the packaging is white, and the items are wrapped with white and patterned tissue paper. The displayed packaging uses cool colors, such as teal and purple, to bring feelings of serenity and positivity.
To accompany the branding and packaging design is the website. It allows for customers to subscribe to the service and learn more about the brand and subscription boxes. In addition to the main website, a music streaming site where subscribers can gain access to curated playlists and other music content is also available.
Panoptic Box provides a service in a market, that although seems to be overcrowded, still has potential to appeal to an untouched audience. This brand impacts its audience culturally and socially by encouraging the exploration of new cultures and creating new connections through music and lifestyle.
